The earnings guidance from HOG is nothing short of dismal. It is extremely concerning that HOG is not only saying that August sales have tumbled, but also dramatically lowering 2008 estimates, and totally doing away with their guidance on 2009. This points that something bigger is going on at Harley-Davidson, not just a simple blip on the radar screen. The company is having trouble with operating margins and the demand for its newer products. HOG used to be a trusty stock that one could always count on, but it seems that the times have changed of late. I think investors would be wise to stay away from this company until they prove to be a worthy investment again.
Perhaps people are starting to get spooked with the current markets and the general uneasiness with all this talk of recession. The first thing to go in markets like that are the luxury items, like a $30,000 bike!